About Dena

 An award-winning entrepreneur who works with
leaders, women entrepreneurs and world changers.

Dena is a global speaker, best-selling author and business coach who helps people create GREAT businesses and become GREAT leaders.

Dena is celebrating her 20th year as an entrepreneur.

She is an inspirational/transformational speaker who inspires audiences around the globe by speaking on one of her favorite topics:  Entrepreneurship/Marketing, Igniting Greatness/The Greatness Game or her Faith. For 14 years she has owned a business coaching and consulting practice that serves entrepreneurs and is the creator of  The Greatness Marketing Academy. She is co-author of 4 books and as a coach she offers one-on-one private coaching, 2 day retreats and VIP days. She specializes in working with purpose-driven leaders, world changers and women entrepreneurs (and a few smart men) on three core areas of business: greatness mindset/leadership, sales/marketing strategy & systems/structures that help you make the revenue and the difference you want. Her greatness formula transforms companies to be aligned in their greatness, together with; clear strategies, powerful systems and a bold vision so that you can build a great company. In the 20 years she has owned her own businesses she has won 9 business awards and can be seen in over 42 featured media stories*.

Her first career was in New York City
where she owned a PR & marketing company that also had a publishing division. In 1997, at the age of 26 Dena sold that company to a start-up Internet company. She stayed on as their Director of Marketing where they survived the first internet ‘bust’ and went on to build and lead a community of 70,000 members, which has since become the #1 global leader in it’s industry. After a minor stroke and recovery in 1999 she shifted careers to follow her calling to empower greatness in others. She became a best-selling author, speaker and opened a coaching practice where she has worked with celebrities and top CEO’s, but she loves working with the everyday person who wants to fulfill their greatest dreams.  Read more about her coaching programs here. Get a first row seat as she shares her tips and behind the scenes of her business and life on her facebook page here.

She has a heart for philanthropy and runs a national initiative called The Girls Rule Foundation to help teen girls build leadership, self-confidence and bright futures so they can be our next generation of leaders and world changers. She believes all businesses benefit from not only being go-getters, but go-givers too.

“Dena can help you build; the systems to be a well-oiled company, the strategy to be a well-marketed company, and the greatness mindset to be a well-led company that makes the revenue and the difference you want.”

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She also creates charity projects and ministry programs that change the world. She has fueled a few national and global projects:

  • The September 11 Photo Project Tour (2001)  (Book by Regan Books/Harper Collins) – a 6 U.S. city tour which raised money for The NYC Burn Unit.
  • The Summer Spaaah Series (2005) – an Arizona summer event which has had over 8,000 women and has raised $100k for Fresh Start Women’s Foundation
  • Chat, Chew and Chocolate (2001) – an inspirational friendship club for busy women with 26 licensed chapters nationwide and 15, 000 members.
  • The Sisters Living Room Club (2017) – a new small-group Women’s Ministry Program with  heart-to-heart friendships & face-to-face fellowship.  Info here
  • Girls Rule Foundation (2007)  – A 501c3 that helps girls build leadership, self-confidence and bright futures through 5 empowerment and leadership programs. Info here.

Dena’s Brand Promise is: To help you build; the systems to be a well-oiled company, the strategy to be a well-marketed company, and the greatness mindset to be a well-led company that makes the revenue and the difference you want. Please note: She offers private training and coaching with no contracts.

What is most important to you when choosing a business coach?

1. Trust, Integrity & Confidentiality
2. Experience, Strategies & Results
3. Support, Partnership & Encouragement
Dena offers all of it.
Schedule a Free Discovery Session on Dena’s calendar here.




*A few featured media stories on Dena:

  • Igniting Your Greatness with eWomen Network, view here
  • ABC News, featured segment, view here
  • Power of Moms Podcast, featured guest, 2016 listen here
  • The Self-Loving Mother summit, featured guest 2016 listen here
  • Fabulous Arizona, Feature Profile, 2016 read it here
  • The Women’s Eye Radio, featured guest, 2016, listen here
  • Entrepreneur Simplified, featured guest, 2016, watch here
  • Start Up Savant, 2016 featured coach, see here
  • Scottsdale Uptown Magazine, 2015, Trendsetter interview, see above.
  • Top 24 Women in Branding, 2014, featured, here
  • Arizona Foothills Magazine, Trendsetter Leader interview, here
  • iHeart Radio 8 stations,  interview on philanthropy with Girls Rule, here
  • The Kingdom Money Project, Featured interview, here
  • Rhonda Town of Plenty More Love,  featured interview, here
  • Empowered Women of Social Media Book, coauthor, Amazon here
  • Empowered By Purpose 21 Day Tele-summit, 2014 Featured interview guest
  • Feminine Abundance Summit, 2014 featured interview guest, here
  • The Wellness Journey Radio Show, 2014, featured interview guest, starts at 29:00 here
  • The Faces Behind The Pages, 2013 book, featured author,here
  • The Philantrepreneur Radio Show, 2013 radio guest Listen Here
  • Design & Lifestyles Magazine, 2013 Featured Article – Page 12 Read Here
  • Hello Beautiful Magazine, 2013 Featured Article/Interview See here
  • High-Def Women Radio, 2013, Interview with Dena Patton
  • 202 Magazine, 2013, featured column
  • SheKnows TV, 2012, (pictured) 5 expert segment listen here
  • Voice America with Michelle Corr, 3 expert segments
  • First for Women Magazine, 2010 featured column
  • ABC Sonoran Living ABC Morning Show, June 2010,  See Here
  • Entrepreneur.com, June 2010,  Feature Article Read here
  • Raising Arizona Kids Magazine, August 30 2010
  • The ABCs of Finding Balance For Busy Women, Startup Princess, 2010article
  • Dispatch Newspaper, 2009, Feature Article
  • Phoenix Magazine, Sept 09, “Best of” article
  • Enterprising Women Magazine, 2009, article on Dena Patton
  • Arizona Republic, 2011, Feature Article on Dena Patton
  • High-Def Women Radio, 2011, Interview with Dena Patton
  • CNN Radio, 2010,  Superwoman Syndrome Segment
  • Pursestrings Radio, 2010, Superwoman Syndrome segment
  • September 11 Photo Project 2001-2003 media over 10 national articles

Why Should you hire or “rent” Dena’s business experience?:

  • CREATOR of four successful businesses since 1997
  • AWARD-winning business owner
  • CO-CREATOR of a 501c3
  • AUTHOR of upcoming books on greatness
  • COAUTHOR of 3 books
  • CREATOR of sold out retreats, events and workshops
  • PUBLISHER of many articles (web & magazines)
  • PR & MARKETING expertise
  • SPEAKER to hundred’s of groups
  • LIFE/BUSINESS COACH for 14 years to thousands of individuals
  • FEATURED in over 35+ media stories
  • PAST PRODUCER of TV and internet TV

Take a look at the different ways we can work together. Click here.


Dena’s coauthored books:

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Dena is one of the co-authors behind the collective effort of The Faces behind the pages that Inspire series. The Faces Behind the Pages That Inspire is filled with fascinating stories from authors who overcame the greatest obstacles in their path and thereby bringing inspiration to millions. Order your book or kindle version today! ORDER HERE.


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Dena’s story can be found in
Women in High Def which
aims to propel women out of a low-def, foggy life of going through the motions in a blur.
The profound stories, intercessory prayer prompts and coaching elements work together to catapult women into living fearlessly for God…being bolder moms, having purposeful passions, pursuing marriage excellence, loving themselves with gusto, laughing with abandon, and more. The Bible study at the back of the book points them to scripture to gain Biblical insight and direction for each need and role they play. It can be used alone or in a group. Order your book or kindle version today! ORDER HERE.






Dena’s powerful story is found in Empowered Women of Social Media.
In celebration of International Women’s Day, Empowered Women of Social Media: Finding Global Unity in Social Communities is a book featuring women from all over the world. Each story is written to inspire you the reader, and through our process we formed a unique sisterhood. Social Communities such as Facebook, provide women a platform for which to enhance and raise their voice. Global unity is a topic which is very dear to the hearts of each writer in this anthology. Today more than ever, the world is embracing women as change makers, life seamstresses and innovators of positive change. ORDER HERE.






Dena helped this project become a reality and became the Media & Tour Director in NYC in 2001. The Project was made into a book titled “The September 11 Photo Project, published by Regan Books, an imprint of HarperCollins Publishers in May of 2002. It has sold over 60,000 copies and the book reached number one in Amazon.com rankings in the month after its release and stayed in the Top 10 for a week. It also appeared on the extended NY Times Best Seller List. All the proceeds from the book went to the New York Firefighters Burn Center Foundation, a not-for-profit that supports research, prevention, education, and the proper treatment of burns. Over twenty thousand dollars were raised on behalf of the Foundation through both direct and indirect efforts.


A few of Dena’s awards include:

  • Athena Awards Nominee, 2016
  • MASK Unity Award, Honoree, 2015
  • ewomen Network, Nonprofit of the year, 2015
  • MASK Unity Award, Top 15 finalist, 2014
  • Woman of the Year, NBAZ Top 3 Finalist 2013
  • Best Of, Winner, Phoenix Magazine 2010
  • Mompreneur of the Year, Top 10 Finalist 2010
  • Spirit of Enterprise top 5 Semi-Finalist, 2009
  • Event of the Year winner, AzTec Awards 2008
  • Platinum Awards Winner, Arizona Foothills Magazine 2008
  • Athena Powerlink Winner, 2008
  • Woman of The Year/January winner, Clear Channel Radio 2007
  • Harvard Business School, Entrepreneur of the year,  Finalist
  • NYC Chancellor’s Office, Creative Service Award


Connect with Dena here:

WEBSITE: www.DenaPatton.com
FACEBOOK: www.facebook.com/DenaPatton
PINTEREST: http://pinterest.com/denapatton/
LINKEDIN: www.linkedin.com/in/denampatton


943074_139130386283485_1178369184_n(1) logo Dena is a member of: The International Coach Federation, eWomen Network Platinum,  & Arizona Small Business Association.


What is most important to you when choosing a business coach?
1. Trust, Integrity & Confidentiality
2. Experience, Strategies & Results
3. Support, Partnership & Encouragement
Dena offers all of it.
Schedule a Free Discovery Session on Dena’s calendar here.